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What’s in a name?

What’s in a name? I get the tremendous privilege of shedding some light on the name Illume today. (See what I did there?) Names are so important. First impressions, last impressions, identity, roots, foundation. Names hold weight, carry and up-lift. I love names. So when Amber asked me to write about the name of her business, I jumped on it....[ read more ]



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